The Truth About Modern Families

The cultural landscape of parenting has exploded. 

The TAMF report study's key themes related to family structure, diving into a range of topics including the complex identities of parents, the role of technology in family life, new dynamics of family hierarchies, the role of brands and much more. 

Presented by Gideon Wilkins, Executive VP of Commercial Intelligence at McCann Truth Central - McCann Worldgroup's global intelligence unit.

Introducing AI into your performance marketing strategy

Kinesso is a tech-driven performance agency, delivering real intelligence that moves businesses forward. They unify the complex nature of a brand's media, data, audience, analytics and creative architecture to realise the true value of its marketing.

Come along to get an overview on a data driven approach to creative, the importance of pre-live creative testing, testing with AI tools and real users, benefits and pitfalls.

Presented by Andy Duke, Director of Creative and Experience Design, Kinesso.

Brand Vibrancy: How to Shine Brighter in the lives of your customers

A new capability at McCann - 'Brand Experience' - helps brands shine brighter and grow faster, by optimising every touchpoint with their audience. We're democratising the data and insights gatekept by the world's largest brands and making these applicable and available to brands (established and challenger) to help them navigate the increasingly opaque world of advertising. 

Presented by Hannah Ainsworth, Brand Experience Integration Director, McCann Manchester.